NASCAR Launches Daytona 500 Digital Collectibles via the Wax Blockchain Platform

Must read

How the Metaverse could impact the lives of kids

The Metaverse is a virtual environment where people can carry out various tasks. The term “metaverse” was a term originally coined...

6 Questions for Dominik Schiener of the Iota Foundation

We ask the buidlers in the blockchain and cryptocurrency sector for their thoughts on the industry… and throw in a few random zingers to...

Ethereum in danger of 25% crash as ETH price forms classic bearish technical pattern

Ethereum's native token Ether (ETH) looks ready to undergo a breakdown move in May as it forms a convincing "bear pennant" structure.ETH price to...

Welcome to Mars: I own everything, have total privacy and life has never been better

This is a parody of the article published by the World Economic Forum titled “Welcome to 2030. I Own Nothing, Have No Privacy And...

On Friday, the National Association for Stock Car Auto Racing (NASCAR) announced the firm launched digital collectibles for this year’s Daytona 500. NASCAR’s series of limited-edition Daytona 500 NFT drops is part of a partnership with the Wax blockchain team.

NASCAR Reveals 2022 Daytona 500 NFT Collection

NASCAR plans to issue Daytona 500 non-fungible token (NFT) collectibles and 500 ticket holders can get one NFT per wallet. The stock car racing company emailed 25,000 Daytona 500 ticket holders about the event prior to the launch.

According to the announcement sent to Bitcoin.com News, ticket holders had 24-hour notice to sign up for a Wax blockchain wallet in order to enter the contest. “500 NFT winners were automatically entered into a draw to win one of five autographed NASCAR driver helmets,” a representative told Bitcoin.com News.

The stock car racing company announced the official digital collectibles launch on February 16. NASCAR explained that it chose Wax because it wanted to “ensure that as many people as possible could take part in the fun of this history-making event.”

Furthermore, NASCAR said the Wax blockchain network is “certified carbon neutral by ClimateCare and uses 220,000x less energy than its competitors.” Prior to its partnership with NASCAR, Wax has collaborated with Topps, Hasbro, Mattel, and Funko. The Daytona 500 broadcast netted Fox around 4.83 million viewers last year, which is less than the 7.33 million viewers who watched the race in 2020.

“There’s unprecedented excitement heading into the 2022 Daytona 500, and we want to thank our fans for their continued dedication to the sport by gifting ticket holders with a free digital collectible to commemorate the Great American Race,” Tim Clark, NASCAR’s chief digital officer said in a statement sent to Bitcoin.com News. The NASCAR executive added:

Fans want to engage with brands in new and unique ways and this is another step in that process.

NASCAR Daytona 500 NFTs Follows Super Bowl’s Commemorative NFT Tickets

The move to give NASCAR Daytona 500 ticket holders NFTs follows the NFTs given to Super Bowl ticket holders from the NFL and Ticketmaster. The NFL gave fans virtual commemorative tickets so attendees can commemorate Super Bowl LVI forever.

NASCAR’s announcement published by nascar.com writer Scott Bernberg says “The Super Bowl’s got nothing on the World Center of Racing.” Moreover, William Quigley, the CEO of Wax remarked that he believes “the Wax blockchain is the only chain fast enough to keep up with NASCAR.”

The partnership between Wax blockchain and NASCAR, follows the stock car racing company’s NFTs with Candy Digital. Last week Candy announced it was launching 23 NASCAR Cup Series vehicles called “Candy Racing Digi Casts” in partnership with Race Team Alliance.

What do you think about the NASCAR Daytona 500 NFT collection? Let us know what you think about this subject in the comments section below.

Jamie Redman

Jamie Redman is the News Lead at Bitcoin.com News and a financial tech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written more than 5,000 articles for Bitcoin.com News about the disruptive protocols emerging today.

Image Credits: Shutterstock, Pixabay, Wiki Commons, NASCAR

Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.

More articles

Latest article

How the Metaverse could impact the lives of kids

The Metaverse is a virtual environment where people can carry out various tasks. The term “metaverse” was a term originally coined...

6 Questions for Dominik Schiener of the Iota Foundation

We ask the buidlers in the blockchain and cryptocurrency sector for their thoughts on the industry… and throw in a few random zingers to...

Ethereum in danger of 25% crash as ETH price forms classic bearish technical pattern

Ethereum's native token Ether (ETH) looks ready to undergo a breakdown move in May as it forms a convincing "bear pennant" structure.ETH price to...

Welcome to Mars: I own everything, have total privacy and life has never been better

This is a parody of the article published by the World Economic Forum titled “Welcome to 2030. I Own Nothing, Have No Privacy And...

Binance CEO CZ to support Terra community but expects more transparency

Pointing out the potential issues with forking Terra, CZ said that “Minting, forking, don’t create value.” 23086 Total views 60...